iDoo Style Guide

Before choosing your style(s), make sure that it corresponds to what you have in mind with our quick style guide. You’ll find here the basics about every style iDoo has to offer. And if you need more inspiration, browse our Pinterest boards.


Fundamentally, simplicity, subtle sophistication, texture and clean lines help to define contemporary style decorating. Interiors showcase space rather than things. By focusing on color, space, and shape, contemporary interiors are sleek and fresh.

Neutrals, black, and white are the main colors in contemporary style interiors. The palette is often punched up and accented with bright and bold color. With walls painted in a basic neutral, you have a wonderful backdrop for bold colored accessories. If the walls and windows are painted in pastels, the trims should be neutral. If a wall is a bright, bold color, neutrals should be used everywhere else.

Line and Space
The most obvious and distinctive element of a contemporary style interior design is line. It’s found in architectural details, use of bold color blocks, high ceilings, bare windows, and geometric shapes in wall art and sculpture. The bare space, on walls, between pieces of furniture, and above in upper areas, becomes as important as the areas filled with objects. In contemporary interiors, less is more.

Take advantage of structural elements. Air ducts may hang from a ceiling, broken bricks provide texture and stability, and exposed plumbing pipes are perfectly acceptable in a contemporary style interior. To draw the eye, paint these structural details in bold contrasting colors, or to diminish their importance, blend them with the walls.


 Eclectic style encompasses a variety of periods and styles and is brought together through the use of color, texture, shape and finish.


The palette can vary, but it’s best to stick with a few neutrals to help tie all the elements together.


Lines, finishes and materials of the pieces in a room are tied together with paint, fabric or a more refined or roughed-up finish.


An eclectic look is partly defined by the multitude of fabrics, whether they be patterned, textured or both. Choose a color scheme and stick with a neutral as your grounding force, and add to it with colored and textured solids and patterns and trims, tassels or fringe.

Mid-Century Modern

Modern design refers to a period of time; it is a design style that was created in the 1920′s – 1950′s. It doesn’t change, it is a defined style, and will remain such forever. It is recognizable by is clean, unadorned interiors.


Use of natural materials such as wood, leather, teak and linen are prominent. Molded plywood and plastic is very popular in modern furniture, as well as polished metal. Walls are often white adding to the expansive feeling. Modern interiors generally have bare floors and if area rugs are used, they are typically wool, and neutral in color. Hints of color were used in moderation.


Furniture is very open and raised off the floor allowing for an airy feeling.


Traditional furnishings can hail from 18th century England, the French countryside or even the exotic lands of the East. Among the most popular traditional styles are British Colonial revival, 18th century English, 19th century neoclassical and French country.


Peach and green tones are balanced with aubergine and tan for a slightly floral but unfussy palette. These colors can be enhanced with bronze accents and warm wood tones for an inviting, comforting interior.


A small print on a pillow pairs nicely with a sofa with an all-over floral pattern. Damask is a good choice for a traditional interior because the weave creates both a dull and a shiny texture that works well with a variety of trim, tassels and fringe.


Still-life oil paintings, gilt frames and an emphasis on pairs lend a room a proper traditional feeling. To further the look, bring in a crystal chandelier, some silver candlesticks, and fresh or silk flowers in a grand vase.


Tranquility and balance are two hallmarks of Asian style and inform every aspect of a home, from the architectural envelope to the smallest accents. Interiors offer clean, open spaces instead of clutter. Nothing is random—the placement of each object, the choice of every color, and the orientation of the rooms are carefully thought out to create a harmonious whole.

Neutrals, metallic, and bright

Colors pulled from earth, water, and sky anchor the Asian palette. Think light and airy instead of heavy and dark: tan, khaki, and beige; pale greens and grays; faint oranges and yellows. If you crave more drama, punctuate the color scheme with shots of shimmering gold and bronze, dashes of black, or a few notes of rich red—one of Asian culture’s signature colors.

Graceful furnishings

Furniture details and specific styles vary a good deal depending on which part of Asia inspires a given piece (sleek tansu chests for Japan, curved-back chairs for China, fabric or woven poufs for India). Generally speaking, Asian-style furnishings have strong profiles, pleasing proportions, and an air of harmony. Tables, seating, and beds tend to be low to the ground. Although wood is a key material, lacquer, mother of pearl, gilt, and other embellishments are traditional as well.

Natural surfaces

Bamboo, rattan, rice paper, and jute all integrate well with Asian decor. Lay tatami mats on the floor, cover walls in grass cloth, and use shallow baskets for storage. Pottery and earthenware add another organic layer of texture.

Ample, soft light

Gentle sunlight floods homes in this style, which emphasizes wide and unadorned windows, translucent shoji screens, and other elements that allow for plenty of illumination. Leave ample open space in your interiors and, wherever possible, play up connecting vistas so as not to block light’s flow.


Coastal life is comfortable, relaxed and unfussy, and interiors in this style reflect that mood. They’re loosely arranged and casually outfitted—no finicky fabrics or fine furnishings. Textiles and surface materials are simple, natural, and durable; clear blues, sea greens, creamy whites, and beiges call to mind the hues of sand and water. Nautical and beach accents, such as shells, coral, and sea creatures, lighten up the look in an entirely appropriate way.

Casual furnishings

Flop-right-down furniture, from oversize armchairs and cushy sofas to distressed wooden coffee tables and woven wicker stools, evokes a feeling of ease. For upholstered pieces, choose linen, cotton duck, or denim. Slipcovers also feel especially right for this style.


Not only should window treatments in coastal homes be breezy enough not to block the flow of air, they should also keep the focus on beautiful coastal views (if you’re lucky enough to have them). Sheers, simple panels, rattan or wooden blinds, or linen Roman shades all work well.

Weathered and painted woods

Light-tone woods, either left unfinished or brightened with a coat of paint, mark coastal interiors. Try woods with a grayish tone, such as ash. Whitewashing and pickling can give woods an aged, petrified appearance.


Transitional style is a marriage of traditional and contemporary furniture, finishes, materials and fabrics equating to a classic, timeless design. Furniture lines are simple yet sophisticated, featuring either straight lines or rounded profiles. Fabric is as diverse as graphic patterns on overstuffed sofas and textured chenilles on sleek wood frames.



The transitional palette relies on a lack of color to evoke a clean, serene atmosphere. Dark brown can add depth to a neutral balance of taupe, tan and vanilla.


 A minimalist approach is taken with carefully selected accessories — a potted orchid gracefully arching in front of a window, white mats that set off photographs in simple black and silver frames, an oval wooden tray that provides a resting spot for similarly shaped silver candleholders. This kind of grouping provides a counterpoint to the furniture.


 The lack of color makes room for interesting textures, such as the olive-colored corduroy found on the pictured sofa and a smooth, creamy white cotton used on two of the side chairs. Other good choices for a transitional space are soft ultrasuedes, pliable leathers and nubby chenilles.


 Curves combine with straight lines in a transitional style interior. The look balances both masculine and feminine attributes for a comfortably contemporary design. The scale of the pieces is ample but not intimidating. A lack of ornamentation and decoration keeps the focus on the simplicity and sophistication of the design.


When people hear the term “country style,” they often dismiss it as dated, picturing lacy curtains, chunky oak furniture, and overly sweet motifs. The trick is to preserve the elements that made that style popular in the 1980s and early ’90s—a sense of welcome, a relaxed air, and a collected approach—while combining them with today’s cleaner, less overwrought aesthetic.

Soft, cheerful colors

Shocking bright and drab neutral feel out of place in country-style rooms. Instead, choose gentler hues that feel cozy and upbeat: barn red, straw yellow, sage green, dusky periwinkle. Avoid outdated combinations such as mauve and Wedgwood blue, and lighten up the look with plenty of white, cream, and ivory—always classic and crisp.

Handwoven and handmade textiles

Quilts, rag rugs, and other handcrafted textiles have always been integral to country style. Modernize the look by sticking to fresh color schemes and graphic patterns. A traditional patchwork quilt can make a striking addition to a very clean, simple country space.

Distressed finishes

Country style whispers of years of wear and use. Blend lightly blemished woods, painted surfaces, and metals to lend an air of history and antiquity.


There are many things that can help give your home an industrial look. High ceilings and large, open spaces work best for this style, so if you have a city loft, all the better. Re-purposed metal and wood furniture, and factory fittings and lights instantly say “industrial.” Natural, exposed brick, steel (in beams and columns), concrete on floors or counter-tops, rough timbers, exposed bulbs, and eclectic furniture are also key elements of this style.

Lines, color, material

Simple, clean lines and a heavy feel are integral elements of industrial design, and clutter is nonexistent. Abandon the idea of “polish” – industrial design is all about rough metal and wood surfaces, unfinished walls, rough and dull textures, and a lack of gloss. Monochromatic color palettes are also commonly associated with this style.


If you like the industrial look, but are a bit concerned that it may be too cold or sterile for your everyday life, there are a few ways to warm up the look. Incorporate plants, and mix industrial style elements with contemporary, comfortable sofas and pillows. By mixing these elements, you can achieve a look that’s both industrial and homey.


Above all, Mediterranean style is a virtual bon voyage, a trip abroad without leaving the house. It carries a strong sense of place and entices you with its exotic promise. Although it’s bold and striking, this style’s innate dignity keeps it from feeling over-the-top.

Warm, landscape-inspired colors

The Mediterranean palette draws from land and sea: cobalt blues, earthy terra-cottas, ochre yellows, dusky lavenders. It evokes long, sun-soaked days and balmy nights with the scent of salt in the air. Soft colors blend with bolder ones for an arresting contrast.

Large-scale furnishings

No dainty spindles or petite pieces here—Mediterranean furniture has presence. Chunky legs, sturdy bases, broad tabletops, and towering case goods suit the strong sounds, sights, and flavors of this region. Choose dark woods with carved or distressed detailing, which feel more authentic than lighter, plainer ones.

Textured surfaces

In this style, surfaces convey the impression of an artisan’s touch. Stucco is a signature, but Venetian plaster feels equally appropriate. You can also give plain plaster or drywall a textural illusion with paint techniques such as rag-rolling.

Detailed tilework

Tile—used for roofing, flooring, walls, and more—is one of the hallmarks of Mediterranean decor. Cloak walls in decorative tile mosaics; scatter hand-painted tiles throughout a neutral kitchen backsplash; use them to line an archway. Or create a display of beautiful tiles propped on easels to evoke the look.

Dark, rich metals

Mix bronze, copper, wrought iron, and other deep-toned metals in light fixtures, railings, hardware, and more. Punched or hammered styles give them extra depth.


Carl Larsson is generally credited with creating Scandinavian style. It combines the neutral colors of the Swedish, Norwegian, and Danish landscape with a casual aged appearance. The long winters and lack of natural light in Scandinavia created a need for sleek and airy interiors that made the most of the available sunlight.


The Scandinavian color palette relies on basic colors: whites, from ecru to bright white, beiges, natural light wood tones, and light blues. The exception to the neutral color scheme is the frequent addition of bright red, as illustrated in the photo above. Red contrasts dramatically with the mostly pale interiors to add interest.

Textures and Fabrics

Fabrics, too, follow the natural theme. Cotton and linen are the most commonly found fabrics in Scandinavian style interior design. These may be plain or textured and frequently seen designs include white stripes and checks. Florals are also sometimes seen, usually with white as a background with a small, repeating design.


Typical Scandinavian style furniture is a mixture of straight lines with gently curved detailing. Legs are generally thin and tapered. Benches and bench-like sofas are a staple of Scandinavian style interior design. Commonly, these pieces are set on six legs with minimal upholstery or separate seat cushions.

Blonde woods: white pine, ash, and beech are the norm.

These may also be bleached or painted a pale yellow or white. Carved accents, such as fluted legs and scrolled table borders, are frequently found. Stenciling often is added for subtle interest.


The minimalist interior design definition is one to be followed. Its purpose is to create simple, peaceful and orderly spatial arrangements. Through reduced clutter and simplification of the interior to a point that gets beyond the idea of essential quality, there is a sense of clarity and richness of simplicity instead of emptiness.


White is a very good choice for a minimalist style, along with creams and other natural shades. Adding one bright color can be a very effective touch, but try not to let it become too overbearing. Try creating a feature wall or adding paint in smaller areas, such as alcoves. If you are worried about your color choices clashing you could also opt for pale grey, yellows or browns instead of white.


Choose large pictures or mirrors to hang on the wall, instead of smaller items to prevent the walls appearing cluttered. If you want your artwork to create a bolt statement, use a large unframed print, however if you want a more reflective look aim for a framed picture instead.


Invest in furniture that fits your room well, if you have a lot of belongings consider buying one large piece that you can put everything away inside and out of site. Aim for neat geometric designs that have a functional use and try to avoid over filling your room.


Making sure your room is well lit, but not too bright can help your room to appear airy and relaxing. Clever use of floor lamps, pendant lights, led strip lights or concealed lighting can add a really good touch to a minimalist room, as a decorative touch as well as a source of light.


Rustic interiors derive their warmth and heart from the sense of history and simplicity they evoke. They have a rough-hewn charm that appeals to us in this era of slick technology and manufactured materials. That’s not to say they lack innovation, though—the make-do spirit that spawned rustic style persists, resulting in one-of-a-kind objects re-purposed in delightful ways.

Weathered woods

No machine-polished shine or imitation lumber here; rustic woods have an appealing roughness around the edges. Sturdy species such as oak, hickory, and beech suit the rugged feel of this style. Leave them to develop a natural patina or give them a coat of matte paint, scuffed and sanded around the edges. You might even choose a chair or stool made of branches still wearing their bark.

Cozy colors and patterns

Forest green, denim blue, faded khaki, oxblood red—rustic colors look as though they might have been appropriate in pioneer days. That’s not to say that you can’t update the palette with a few lighter and brighter touches, but they should be the exception. Patterns should be traditional, from plaid to patchwork to calico.

Schoolhouse Electric

Hand-stitched fabrics. Nothing conveys the simple beauty of the rustic look like a handmade quilt thrown over a bed or hung on the wall. Embroidered samplers and needlepoint pillows also whisper of textile traditions.

Distressed metals

Go for heavy, warm metals with a hint of wear and tear, such as a hammered finish or a touch of rust. Bronze, copper, pewter, and iron fit the bill perfectly in the form of bedsteads, baker’s racks, side tables, lighting, and fixtures. Avoid shiny finishes and cool metals such as chrome and stainless steel, which can feel too contemporary.

Found objects

Necessity is the mother of rustic chic. In the old days, homeowners found inspired ways to make use of whatever they had or were able to get, from crates turned into shelves and tables to lamps fashioned from empty jugs and bottles. Sprinkle in a few quirky displays of unusual treasures from antiques stores or flea markets to top off your interior with a flourish.


The features of todays’ modern mountain architecture take their cues from design elements established long ago. Open floor plans, the use of local materials, exposed craftsmanship, a pleasing color palette and low maintenance landscaping, are timeless features that make for easy living in the mountains.

Local materials

It’s about letting the natural materials be what they are. The perception is that a mountain house has to be like a lodge but the opposite is to find simplicity by pairing things in their humbler forms. Modern mountain architecture, like it’s fore bearers, will typically incorporate local materials like native cut timber and locally quarried stone left in their natural states, in its finishes.

Neutral color choices

To compliment the natural wood and stone materials and steel accents, modern mountain design tends to opt for neutral color palettes of whites, grays and blues rather than bolder reds, yellows and greens. With wood cladding on the walls, you want to bridge the homeyness and softness with the clean lines.

All right, there is just one thing left to do :

2 responses to “iDoo Style Guide

    1. That’s not a problem. Choose styles you like the most and then talk about it with your designer. Let him/her know what you want to keep, to change and s/he’ll adapt to your needs. There is nothing better than a discussion to make it work.

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